Many of the frequent questions from business owners is “Stephen, is there any SEO steps to be taken that you think is critical, provided the owner has a limited amount of time?” I always has an already made answer which “ Yes, we have three steps that concentrates on optimising which I can call the three most important rental offices on any content page, and they are (1) page title, (2) Meta keywords (3) Meta description.
In fact if you are not going to do anything after you have gone through this post or reading My book, I will advice you to optimise your titles, Meta keywords and Meta descriptions on every page you are planning to leverage as part of your plans to generate more traffic to your website. Based on my experience as a real estate professional, you are going to be more popular than the vast majority or your competitors by taking advantage of what real estate has to offer. The question is what are page title, Meta keyword and Meta descriptions all about?
Page title
This is the white text on blue background that appears on the left corner of the browser window. The positions are always the same irrespective of your internet browser. It is also possible to place the most frequent occurring keyword in the page title, and the keyword must have something that is relevant to the content of the page in question. Google is an example of the search engine that uses keyword that is relevant to the specific page. If you include keyword within your page title, it helps Google to rank your page higher in the search engine and you are increasing the opportunity to attract more visitors to your website for profitability.
META keywords Field
This is part of the HTML source code within page content. It is also the favourite of some business owner and web developer. You can put as many keywords as you inside a META keywords field in a bid to increase contents for a higher page rank for everyone, but the method had stopped working. Google needs specific contents pages versus a page that does not have a specific reason for its existence. As a result of this, you can include the most searched keywords from the page title and placed them in the META keywords field. The result can be summarised as follow (1) it clarifies the theme of the content page for Google (2) keyword repetition and consistency which is very relevant to Google. Many business owners are still wondering whether META keyword are still relevant and I had to tell them that it very important provided it is used properly.
META Description Field
META description can be said to be the final piece of valuable shops to let. If you write a good META description, Google will use it to create a little snippet of text displayed underneath the various links within its search result. A well formatted META keyword field is normally 23 words or less.
Therefore, why are these three pieces of commercial real estate lease critical to your success, because it is the first place that Google will visit when indexing or cataloguing your webpage into their database? Inserting keywords into these fields will give Google an immediate overview of the content of a particular webpage. And because Google rate these fields higher, it uses the keywords it found there to display a search result. And then searchers see the keywords within the Google results because the words are bolded within the links and snippet descriptions. So next time you do a Google search, pay attention the links and the description snippets.